The Luxury Villa Company tasked Pendulum with re-branding the company, consisting of the initial logo design and branding, through to the brand guidelines and a content managed website design that integrated with their existing third party booking system.
The brief when creating the initial visuals for the logo was that the logo needed to reflect an ultra premium company. The client required a logo set that could be used in multiple environments. We presented many different concepts, ultimately developing a custom, scripted font and a tight composition of all the wording, enabling practical placement and usage. A bronze gradient was introduced on the master logo to emphasise the premium feel, whilst flat colour variations were introduced as alternatives where printing in single colours.
One aspect of the project was the production of a comprehensive brand guidelines document. Many of The Luxury Villa Collection's suppliers regularly use the logo set and as such, a brand guidelines document was essential to ensure correct use of the brand elements. The guidelines document covers all logo variations, colour breakdowns and logo placement guidance and clear zones.
A large undertaking of the project was the design and development of a content managed website. A key requirement was that integrate with their existing booking system, specifically the large amount of information it contained relating to the available villas. We initially worked on a sitemap, clearly defining the underlying structure and user-flow, before moving onto the production of a series of prototype wireframes. Once these were approve we moved onto applying the design style, largely inspired by the initial logo design and brand guidelines document.
Further to the completion of the initial project brief, consisting of the logo design, brand guidelines and website we were asked to complete further work to assist with the company's marketing. These projects consisted of the creation of a bespoke icon set and marketing collateral such as wine bottles amongst other pieces.