Invincible Software Holdings is a company specialising in helping small, B2B companies grow. They approached Pendulum Design, during the initial stages of the company formation in order to create the company logo and branding, followed by the design and development of the company website.
The initial approach to the logo design was to devise a concept to encapsulate the company ethos. Having had numerous meetings with the client it was clear that the key focus of the company was helping acquired companies a path to growth. As such our concepts were based on this focus and path. We conceived a concept based on a maze, where Invincible Software Holdings (ISH) helped navigate the route to successful growth.
Following the logo design, we undertook the website design and development. When designing the website, we firstly discussed the future development of the website and what technologies we'd use. We settled on Webflow for the onward development and ensured that the design was compatible with the chosen platform. During the design process we agreed that animation would be necessary to emphasise the brand concept and as such devised a series of animations for each of the key pages.
Another aspect of the project was the production of additional marketing collateral. With one of the company founders having a keen interest in cycling we were tasked with the design of a cycling jersey that could be used in cycling events to help promote the company.
For the jersey design the branding was developed further and the concept of the path used to show navigation through the logo to a final destination, helping to visually show the 'path to success'. The enhanced logo was used in a prominent location on the cycling jersey and further used on the website to help explain the processes that ISH take with their acquired companies.
For the website we devised a series of animations for pages headers. We elaborated on the maze concept, showing figures standing at the entrance of corridors and stairs, signifying company owners standing at the beginning of the ISH journey to success. Furthermore, we also extracted stills from the animation to use as static image elsewhere on the company website.
Other projects we have worked on including various items of internal collateral. Some of these include branded mugs, with further brand development, using ISH as an 'add-on' word to create a play on words, again emphasising the key focus on companies using ISH to help growth.